Privacy policy

Privacy Policy — SNOOVA

Effective Date: 10/25/2026 Last Updated: 10/25/2026

1. Introduction

SNOOVA ("SNOOVA," "we," "us," or "our") is committed to protecting the privacy of visitors and customers who use our website located at hauntmart.com (the "Site") and purchase products through our online store (collectively, the "Services"). This Privacy Policy is designed to help you understand how we collect, use, disclose, store, and protect your personal information, and to help you understand your rights and choices regarding that information.

By accessing or using the Site, making a purchase, subscribing to our communications, or otherwise interacting with our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our Services.

This Privacy Policy applies to information we collect through the Site, through email, text, and other electronic communications between you and the Site, and when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Policy.

2. Information We Collect

We collect several different types of information from and about users of our Site, broadly categorized as follows:

2.1 Information You Provide Directly

  • Contact Information: Full name, email address, mailing/shipping address, billing address, and telephone number.
  • Order Information: Products purchased, order value, order history, gift messages, and special delivery instructions.
  • Payment Information: While we do not directly store full credit card numbers, we (through our payment processor) collect payment card details, billing address, and transaction information necessary to process your payment.
  • Account Information: If you create an account, we collect your username, password (encrypted), and any preferences you set.
  • Communications: Any information you provide when you contact customer support, respond to surveys, participate in promotions, leave product reviews, or otherwise communicate with us.
  • Marketing Preferences: Information about whether you wish to receive marketing communications, and your preferences regarding the type, frequency, and channel of such communications.

2.2 Information Collected Automatically

When you visit, browse, or interact with our Site, we automatically collect certain information about your equipment, browsing actions, and patterns, including:

  • Device Information: IP address, browser type and version, device type, operating system, screen resolution, and unique device identifiers.
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring/exit pages, date and time of visits, and navigation paths through the Site.
  • Location Information: General geographic location inferred from your IP address (we do not collect precise GPS location unless separately authorized by you).
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, tags, and similar technologies (see Section 5 below for full details).

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Payment Processors: Confirmation of payment, fraud risk assessments, and transaction status.
  • Shipping Carriers: Delivery status and tracking information.
  • Marketing Partners and Advertising Networks: Information related to how you interact with our advertisements on platforms such as Meta (Facebook/Instagram), Google, TikTok, and other advertising networks, including audience and interest data used for ad targeting and measurement.
  • Social Media Platforms: If you interact with our Site through social media plugins, log in via a social media account, or engage with our social media content, we may receive information from those platforms in accordance with their privacy policies.
  • Analytics Providers: Aggregated and individual usage data from services such as Google Analytics or similar analytics tools.

3. How We Use Your Information

We use the categories of information described above for the following broad purposes:

3.1 To Provide and Fulfill Our Services

  • Processing, confirming, and fulfilling your orders
  • Calculating and collecting payment, including taxes and shipping fees
  • Arranging shipping and delivery, and communicating shipping/delivery updates
  • Processing returns, exchanges, and refunds
  • Providing customer support and responding to inquiries

3.2 To Improve and Personalize Our Services

  • Understanding how visitors use our Site so we can improve navigation, design, and content
  • Personalizing your shopping experience, including product recommendations
  • Testing and analyzing new features, promotions, and site layouts
  • Diagnosing technical problems and maintaining Site security

3.3 To Communicate With You

  • Sending order confirmations, shipping notifications, and transactional updates
  • Sending marketing communications, promotions, and newsletters (where you have opted in or as otherwise permitted by law)
  • Responding to your questions, comments, or customer service requests
  • Notifying you about changes to our policies, terms, or Services

3.4 For Marketing and Advertising

  • Delivering targeted advertising on third-party platforms based on your interactions with our Site
  • Measuring the effectiveness of our advertising campaigns
  • Building custom and lookalike audiences for advertising purposes (in aggregated or pseudonymized form where required)

3.5 For Legal, Safety, and Security Purposes

  • Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities
  • Enforcing our Terms of Service and other agreements
  • Complying with applicable laws, regulations, legal processes, or governmental requests
  • Protecting the rights, property, and safety of SNOOVA, our customers, and the public

4. How We Share Your Information

We do not sell your personal information for monetary consideration. However, we do share information with the following categories of third parties, broadly and as necessary to operate our business:

  • Service Providers: Companies that perform services on our behalf, such as Shopify (our e-commerce hosting platform), payment processors (e.g., Shopify Payments, PayPal, Stripe), shipping and fulfillment partners, email marketing platforms, customer service tools, and data analytics providers.
  • Advertising and Marketing Partners: Platforms such as Meta, Google, and TikTok, which may receive information (often in hashed or pseudonymized form) to help us deliver and measure advertising.
  • Professional Advisors: Lawyers, accountants, insurers, and other professional advisors where necessary in connection with the professional services they render to us.
  • Business Transfers: In the event of a merger, acquisition, restructuring, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.
  • Legal Requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • With Your Consent: In any other circumstances where you have explicitly consented to the sharing of your information.

5. Cookies and Tracking Technologies

Like most online stores, we use cookies and similar tracking technologies to operate and improve our Site.

  • What Are Cookies: Small data files placed on your device that allow us to recognize your browser and remember certain information.
  • Types of Cookies We Use:
    • Essential cookies — necessary for the Site to function, such as maintaining your shopping cart.
    • Performance and analytics cookies — help us understand how visitors interact with the Site.
    • Functionality cookies — remember your preferences, such as language or region.
    • Advertising cookies — used by our advertising partners to build a profile of your interests and show you relevant ads on other sites.
  • Your Choices: Most browsers allow you to control cookies through their settings. You may also opt out of certain third-party advertising cookies through tools such as the Digital Advertising Alliance's opt-out page. Disabling cookies may impact your ability to use certain features of the Site, such as maintaining items in your cart.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This generally means:

  • Order and transaction information is retained for our business, accounting, and tax record-keeping obligations.
  • Marketing information is retained until you unsubscribe or request deletion.
  • Account information is retained until you request account deletion.

When your information is no longer needed, we will take reasonable steps to securely delete, anonymize, or aggregate it.

7. Data Security

We implement a broad range of administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), secure payment processing through PCI-DSS compliant providers, and restricted internal access to personal information on a need-to-know basis.

However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security of your information.

8. Children's Privacy

Our Services are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction), and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child without verified parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child, please contact us using the information in Section 12.

9. Your Privacy Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete information.
  • Right to Deletion: Request deletion of your personal information, subject to certain legal exceptions.
  • Right to Restrict or Object to Processing: Request that we limit how we use your information, or object to certain processing activities such as direct marketing.
  • Right to Data Portability: Request a copy of your information in a structured, commonly used, and machine-readable format.
  • Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time.
  • Right to Opt Out of Sale/Sharing: Depending on applicable state law (such as California's CCPA/CPRA), opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, to the extent applicable.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information in Section 12. We may need to verify your identity before processing your request.

9.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what categories of personal information we collect, use, and disclose, and the right to opt out of the sale or sharing of your personal information.

9.2 European Economic Area, UK, and Other International Users

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with comprehensive data protection laws, you may have rights under the General Data Protection Regulation (GDPR) or similar laws, including the rights listed above, and the right to lodge a complaint with a supervisory authority.

10. International Data Transfers

Our Site is hosted and operated with the assistance of service providers that may be located in countries other than your own, including the United States. By using our Services, you understand that your information may be transferred to, stored, and processed in a country different from your country of residence, which may have data protection laws that differ from those in your jurisdiction. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.

11. Third-Party Links

Our Site may contain links to third-party websites, plugins, and applications that are not operated by us. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to review the privacy policy of any website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.